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Introducing new summer trends

ByEmily Kidd

Jun 18, 2013

Summer 2013 fashion is all about texture, shapes and color. As the weather gets warmer, everyone starts working their way out of their jeans and working back into the routine of summer styles. It is tempting to start swiping a credit card when a new season comes along and your closet needs a makeover. It’s all fun and games until we take a look at our bank statements. Don’t sweat it; there are plenty of innovative ways to get the wardrobe of your dreams without spending your whole paycheck.

The big “it” styles you’ll end up seeing in magazines and stores this summer season are Eastern culture-inspired pieces.

The seasons’ hottest trends are all about statement-making pieces, which are not only incorporated by textures, but also bold shapes and prints. Trending prints for 2013 are tribal, floral and bohemian style. Imperial prints, patterns and materials are the perfect blend of bright colors, eye-grabbing textures and new modern shapes.

This year’s summer short trends have taken a step into the past: hello 80s. Men’s shorts have risen this year for the return of the above the knee shorts. Women’s shorts have taken a hike higher as well with a new renovated style of the high-waisted shorts. Both men and women summer trends have brought something from the past, despite the fact that we’re not just talking plain blue jean shorts anymore.

From color gradients, to crochet, to lace, to frills — shorts and tops for women have taken on a whole new era of style.

The most simple of the three focuses of summer fashion is color scheme. According to marieclair.co.uk, the “it” color for summer is aqua. From cobalt blues to mermaid teals, this color will be popping up more frequently in order to fill the demand for these fresh shades.

Summer is all about color inside and outside the closet. As the seasons change, the warm tones of the environment are mimicked in fashion. Bold pieces, such as bright yellows, poppy red and lime green are key colors to make a statement this season. But the summer is not always focused on bright hues. Among the seasons’ top color schemes are pastels: mint greens, pale pinks and lavender, which bring out the softer side of summer trends. These pieces are usually paired with soft fabrics, such as lace and crochet.

The 2013 summer trends are all about mixing and matching textures, shapes and colors in a way that fits your own personal style. This is all possible under a budget. It is important that when shopping you have a plan or idea on what you are looking for. When going out to shop, one of the best ways to save money is to get staple pieces for your wardrobe. Staple pieces are timeless pieces that can be mixed with many outfits to change from night to day, or even summer to fall.

The key to staying fashionable on a budget is to look more for the focuses of each season’s trends instead of going solely for brands. Not only will skipping out on brand names save your wallet, but it will give you a chance to be more creative in finding new pieces for your wardrobe.

Another tip is to check out thrift stores and never skip the clearance racks. Thrift stores often have pieces from past decades that are back in style for a fraction of the price. It is always good to look; you never know what you may find. Clearance racks are often filled with things from last season, but also contain pieces that may have just been extra when the store received new shipments.

The final money saving trick and the easiest of them all: try to mix and match things you have laying around your closet. Try mixing a soft piece with a bold textured bottom, or try mixing a neutral dress with brightly colored shoes. For more tips and examples of 2013 summer trends, go to wewomen.com/fashion and search “new summer trends.”