In the biggest advertising day of the year, businesses shell out huge lumps of cash to showcase their products during the largest television event of the year: the Super Bowl.<\/p>\n
Purchasing a 30-second ad during Super Bowl XLIV cost around $3 million, according to i4u.com.<\/p>\n
One business that has had a history of spending millions on Super Bowl advertising is Budweiser. I\u2019m sure we all remember the Budweiser frogs and the \u201cwassup\u201d guys.<\/p>\n
While watching the Super Bowl with a few friends, we noticed the abundance of Budweiser and Bud Light ads that continually made us all feel stupider for watching their $3 million spot.<\/p>\n
In one ad, a town\u2019s bridge collapsed and the Budweiser truck couldn\u2019t reach the town. The apparent alcoholics panicked and quickly formed a bridge made of the town\u2019s citizens so the 20-ton truck could safely stock refrigerators.<\/p>\n
Another ad, this time for Bud Light, resembled an early episode of \u201cLost.\u201d<\/p>\n
After a commercial airliner crashes onto a deserted island, one woman decides to become a hero by trying to channel for help on a radio. But before she persuades her fellow passengers to lend a hand, another man finds a refrigerator full of Bud Light.<\/p>\n
Naturally, the survivors turn the horrific situation into a huge party thanks to a few ice cold Bud Lights.<\/p>\n
Does Budweiser know something the rest of us don\u2019t? Have we become slaves to drinking beer?<\/p>\n
Thankfully, the United States didn\u2019t even rank in the top-10 of the world\u2019s beer consumption per capita in 2004, according to BeerUtopia.com.<\/p>\n
I\u2019m not a fan of Budweiser\u2019s ignorant campaign that aims at 18-35 year old males and proclaims Americans relish the opportunity to take a swig of Bud Light. Maybe this topic discourages me because of the link to alcoholism in my family.<\/p>\n
Either way, Budweiser will continue to pitch foolish advertisements that suggest the public is in a trance with \u201cthe king of beers.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
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