Marketing class helps promote local organization

Sinclair Community College’s Marketing 295 class not only learns the art of good promotion – they also help the community.

Students in the class were split into two groups and assigned a non-profit organization to represent for a project. The goal is to not only learn marketing in a real world environment, but also to help spread the word about these non-profits.

“These events we throw are just to get people aware of the organization,” said Marketing student Mary Burnside.

Burnside’s group was assigned the organization Towards Independence Inc., which represents developmentally and mentally handicapped people in the greater Dayton area.

“Our mission is to help them live the fullest life possible,” said Jodi Hill, Toward Independence’s development officer.

Hill is a former Sinclair student and speaks highly of her experience with the teams putting on the events.

“They have been very professional and good to work with,” said Hill. “They bring a lot of enthusiasm.”

Burnside’s team also includes: Lyndsey Wulfeck, Sara Moore, Monica Willis, Lauren Hart and Stacie Teague.

“Our main job is to promote their Walk for Independence,” said Wulfeck.

This year will mark Toward Independence’s fourth annual walk, which will be held on Saturday, May 16.

The marketing group held a benefit at C{Space, located at 20 N. Jefferson Street on Feb. 21. The event included live music from local artists Night Sky Transit, Good English and Tony Herdman. Ronin Ichi served as DJ for the event, which will also featured the break dance group Circle Nerdz.

The performers donated their talents to the cause free of charge.

“Mary [Burnside] is a wonderful person,” said Marcus Moles, a member of the break dance group Circle Nerdz. “There are very few people in this town that makes things happen – Mary does.”

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